Undertones
Context:
Album cover for australian virtuoso guitarist and singer/songwriter Joe Robinson.
What was created:
Marketing strategy, album cover, pictures, guitar illustration, promo items (shirts, beanies, posters, etc.)
As a way to fully embrace the title, the album is available in 3 shades. The main one [left] is displayed in stores and online, while the other 2 are only available during live performances on the Undertones Tour (2019).
